The growth to PRAZ

What do you do when you keep growing and eventually no longer fit your current jacket? You go looking for something new. Something better. Something focused on the future. Over the past few years, Muscle Meals grew so much that it was time for the next step. A new brand aimed at a broader audience, one that fully matches their ambitions.

In this blog, we take you through the transition from Muscle Meals to PRAZ, answer the most frequently asked questions and share the future plans for PRAZ.

The company was founded in 2015 by Joey Snijders, after he received countless positive reactions and requests on the meal preps he posted on Facebook. Ten orders became a hundred orders, and that is how Muscle Meals was born. A company that started from the vision that people can reach their health and fitness goals while enjoying tasty, nutritious meals.

Muscle Meals soon grew into a respected brand within the fitness community, and was valued mainly for its high nutritional values, quality and taste. But the muscle jacket that Muscle Meals lived in quickly became too small. It was time for a bigger jacket, for multiple target groups.

Muscle Meals seems to focus only on muscle, as the name says, but PRAZ goes much further than that. PRAZ focuses on all healthy lifestyles and the goals that come with them. For top athletes, career climbers, family people and all-rounders. And for building muscle, getting lean, losing weight and maintaining fitness.

PRAZ is inspired by the English word press and has the same pronunciation and meaning. For Joey Snijders and his team, every healthy lifestyle requires us to keep challenging ourselves. In other words: "PRAZ BOUNDARIES". PRAZ goes further, but stays connected to its roots. The visual identity of PRAZ is an extension of Muscle Meals, the familiar flavours and service stay unchanged, and it remains connected to the loyal fitness community.

PRAZ is on a mission to give as many people as possible healthy, tasty and varied meals, put together by a team of athletes, dietitians and chefs. To make this happen, the company will soon move to an even bigger premises, creating even more room to improve recipes, meals and service.

The PRAZ BOUNDARIES philosophy therefore applies to the PRAZ team too. They do everything they can to complete every lifestyle with tasty and varied meals. They even transformed Muscle Meals into PRAZ to do it. Now the question is: what will you do to reach your ultimate lifestyle?